“If can’t stand the heat, get out of the kitchen,” joked Senior VP of Sales Trudy Milovich, “because we’re going to be cooking up a Euro Gaming Standards sales storm”
“After starting an internet Euro Gaming Standards sales division in 2003, we saw our sales increase three-fold,” said Burgio Kinneman, director of marketing and sales for Cruz Oestreich and Coakley Thielemier Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” “With internet Euro Gaming Standards sales booming, we may have to cut back on in person sales teams,” said Waisner Doughtry, director of Human Resources for Bertolini Rains INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our Euro Gaming Standards company before we actually lay them off, so that they can continue to grow with our company if they so desire.” Without a doubt, in the pre-internet marketing days, most Euro Gaming Standards resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Alwine Schrank, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the Euro Gaming Standards sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” Looking to the future, many Euro Gaming Standards companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Massart Grasse CEO of a local Euro Gaming Standards company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Massart Grasse, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” Massart Grasse isn’t alone with these new ideas. Antonette Hyacinthe, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Darlena Skog, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” And, as internet sales in the Euro Gaming Standards industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Rodenbeck Tusing, director of marketing for Jani Marante INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.” It’s no secret that the internet is a driving force in the Euro Gaming Standards sales market. Most consumers will research their purchases online before actually going to a store, so that they understand Euro Gaming Standards product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Mendes Cocker, a recent customer of the Higley Graise Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.” Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your Euro Gaming Standards product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our Euro Gaming Standards sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Leanora Alkins, Marketing Chairman for Lubow Pilley Partners LLC.